Facebook announces 5% VAT on ad services in UAE

Facebook announces 5% VAT on ad services in UAE

Facebook announced a tax on one of their services in UAE this week.

In a notice issued to users in UAE, the social media giant said that it was implementing value-added tax (VAT) on the sale of ads in UAE:

Due to an implementation of a value-added tax (VAT) in the United Arab Emirates, Facebook is now required to charge VAT on the sale of ads in the UAE. All advertisers with a ‘sold to’ of the United Arab Emirates that have not provided a tax registration number will be charged VAT at 5% on advertising services.


If you haven’t already, here is how to update your account:


Go to Account settings


Add or confirm your state


Add your 15-digit tax registration number


It is important that you provide a valid tax registration number. We are legally required to verify this number with the UAE tax authority. Invalid tax registration numbers will be disregarded and as a result, you will be charged a 5% VAT on the purchase of ads.


For additional information, please visit our help content.

Thank you,


The Facebook Business Team