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Facebook announces 5% VAT on ad services in UAE

05/02/2020

Facebook announced a tax on one of their services in UAE this week.
In a notice issued to users in UAE, the social media giant said that it was implementing value-added tax (VAT) on the sale of ads in UAE:
Due to an implementation of a value-added tax (VAT) in the United Arab Emirates, Facebook is now required to charge VAT on the sale of ads in UAE. All advertisers with a 'sold to' of the United Arab Emirates that have not provided a tax registration number will be charged VAT at 5% on advertising services.

If you haven't already, here is how to update your account:

  • Go to Account settings
  • Add or confirm your state
  • Add your 15-digit tax registration number

It is important that you provide a valid tax registration number. We are legally required to verify this number with the UAE tax authority. Invalid tax registration numbers will be disregarded and as a result, you will be charged a 5% VAT on the purchase of ads.

For additional information, please visit our help content.
Thank you,

The Facebook Business Team